The REDX lead generation platform is particularly helpful for this task because it efficiently scours the MLS to pull down information based on your criteria. To buy expired leads, use an online lead platform and search parameters based on your area, property type, and real estate agent goals. While most real estate agents might be uncomfortable with buying expired leads, this eliminates the need to scrape information yourself from public records and the MLS. Buy Expired ListingsĪn efficient and cost-effective way to get quality expired listing contact data is to buy the information. A real estate agent can confirm purchase price history, divorce proceedings, estate references, and time on the market.
However, this method of expired listing research can provide valuable information about a property and the owner. Although this method is free, the amount of time spent finding one lead might cost an agent many hours better spent on active sales and lead nurturing. It’s important to note that real estate agents can spend hours flipping through paper documents or online lists to find accurate contact details for an expired listing. To do so, agents should visit their area’s public records archive, such as the city hall or county courthouse, to request access to listing records for their area. The most time-consuming method of gaining an expired listing is a search through public records. A well-placed flyer featuring a client testimonial posted in a local grocery store or a well-timed business card exchange could be just the thing you need to rebuild their confidence and connect to a potential client. Network With Local Business OwnersĪ homeowner, whose property didn’t sell, may not be inclined to reach out to other agents right away to relist their property, but is still a member of the local community. Because no two agents market the home the same way, it’s possible you will be able to sell their listing(s) successfully using a different marketing strategy. Sometimes real estate agents in your office, your network, or online will have an expired listing to share for a fee or commission.
Stay connected with real estate agents who are open to exchanging their expired listings with leads of your own through email and social media. If you don’t have a CRM or are looking for something with more robust functionality, check out our guide on the best CRMs for real estate professionals. These tools can be used to prompt you to make calls, deliver direct mailers, and send text campaigns in response to an action or client communication and help you track the success of your marketing efforts. This is why using a CRM like Freshsales or Zillow Premier Agent can be critically important. However, you will also need to establish a follow-up schedule to nurture these leads, as expired listing leads can take a long time to convert. While this method requires data mining from the MLS and checking back to make sure that the listing does expire, the leads you generate are free. This will help you generate a contact list.įrom there, you will need to periodically follow up with sellers on your contact list to see if they’d like to relist their property with a new agent. Next, set the expiration date of your search to within two weeks to find listings that will expire soon. To search the MLS for leads that are about to expire, go into your MLS dashboard and pick the areas you want to search by city or town.
Many agents use the MLS to get expired leads by searching for listings that are set to expire in the next two to four weeks and adding those to a contact list. Identify Expired Listings With the Multiple Listing Service (MLS) Here are 13 ways to use expired listings as a form of real estate lead generation: 1. Learn more about REDX by clicking the button below. To streamline this, REDX, starting at $59.99 per month, uses specific parameters to search the MLS for expired listings and adds an agent’s leads to an online customer relationship manager (CRM) for follow-up. Real estate agents can waste unnecessary time and effort finding expired listings by combing through public records or the MLS (multiple listing service). Ultimately, expired listings are great for agents who want to capitalize on this niche or secondary market to boost sales. It’s possible for agents to get expired listings manually or through a paid lead source. Expired listings are properties that are unsold by the listing’s expiration date and haven’t been renewed for sale.